A New Era in AI Voice-Over: Honoring Legacy or Treading Ethical Lines?



 A New Era in AI Voice-Over

Honoring Legacy or Treading Ethical Lines?




ElevenLabs' recent announcement to introduce posthumous celebrity voice-overs by iconic figures like Judy Garland and James Dean on its Reader app marks a striking innovation in the realm of artificial intelligence. 


The initiative aims at converting written content into audio, using the familiar voices of beloved personalities long after they've passed, to honor their legacies while pushing the envelope in making information accessible across various languages and voices. 


However, it raises profound questions about the ethical and legal landscape surrounding the replication of voices without explicit consent. The intersection of AI technology's capability to accurately mimic human voices with minimal audio data and the complex web of copyright laws presents a new frontier for content creation. 


This initiative is reminiscent of prior controversies, such as the synthetic voice resembling Scarlett Johansson developed by OpenAI, sparking discussions on the extent to which copyright laws can and should protect individuals against unauthorized replication of their voices. 



Eugene Ko 
ekolighting@gmail.com

Reference : 
Hollywood stars’ estates agree to the use of their voices with AI
https://edition.cnn.com/2024/07/03/tech/elevenlabs-ai-celebrity-voices/index.html

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